BTCS Inc. is a U.S.-based publicly traded company (Nasdaq: BTCS) pioneering in blockchain infrastructure and digital asset data analytics. With a history of being one of the first blockchain-focused companies on Nasdaq, BTCS aims to bridge traditional finance with blockchain technology through innovation and transparency.
Despite its legacy and solid positioning in the crypto space, BTCS was underrepresented in mainstream financial conversations, especially among traditional stock-focused audiences. Their story and market value were being overlooked by financial influencers and interview-style content creators who cater to equity investors.
BTCS wanted to increase brand credibility and awareness among stock investors—not just the crypto-native crowd.
Our team developed an influencer outreach campaign targeting finance YouTubers, podcasters, and interviewers who regularly feature emerging and publicly traded companies. We focused on influencers whose audience primarily follows the U.S. stock market and investment opportunities.
We crafted custom pitches that framed BTCS as a pioneering tech company in the blockchain space, with a compelling story and public market history. Our outreach emphasized thought leadership and executive interviews to position BTCS as a credible voice at the intersection of blockchain and traditional markets.
Identified influencers with strong engagement and audience overlap with stock market investors.
Crafted tailored messages aligned with each influencer's content style and audience interest.
Managed the full communication pipeline—from outreach to booking, prepping the client, and post-interview amplification.
Monitored content performance and delivered detailed analytics to BTCS for investor relations and marketing.
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