Origin Protocol is a leading Web3 infrastructure provider known for powering decentralized finance (DeFi) and NFT applications. One of their flagship products, Origin Ether (OETH), is a yield-generating, auto-compounding ETH product designed to simplify staking and maximize returns for ETH holders—all while maintaining full composability in DeFi.
Origin was launching OETH, a new product in an increasingly competitive Ethereum staking space. Despite a strong technical foundation and experienced team, they needed to capture immediate attention, drive trust, and onboard capital quickly after launch.
The challenge? Traditional marketing efforts alone weren’t enough. To generate meaningful traction fast, they needed authentic endorsements from respected voices in DeFi Twitter (X).
We built and executed a targeted influencer marketing campaign on Twitter (X), focusing on influential DeFi thought leaders who could explain the benefits of OETH in an engaging and trustworthy way.
Our role included:
Coordinating timelines to ensure posts went live during peak visibility windows post-launch.
Mapped out top-tier DeFi influencers with authentic engagement and alignment with OETH’s audience.
Built tailored briefs for each influencer, outlining key talking points, CTAs, and what made OETH different.
Managed the entire communication flow, from initial pitch to pricing and coordination.
Timed and monitored the campaign roll-out to ensure high visibility and optimized performance.
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